and maybe the Republican nominee just needed to listen. With the hashtag #CanYouHearUsNow, Muslim women-from attorneys to professors, PTA members to policy experts-shared how they contribute to their communities and shape society.
Knowing that our message research indicated that even our presumed base harbored concerns about misogyny in Islam, we knew we had to act quickly before another news cycle centered these false views. In one social media campaign after another, we framed the negative narratives coming out of the campaign cycle as being fringe and extreme, while shifting the narrative to focus more on the agency, power, and contributions of the AMEMSA communities.įor example, after then-candidate Donald Trump insinuated that Gold Star mother Ghazala Khan did not speak from the stage at the 2016 Democratic National Convention because her religion might not allow her to, we worked with the coalition to turn that news cycle on its head. In the run-up to the 2016 Presidential Election, I worked with an amazing team at ReThink Media (hi Ashley Houghton and Zainab Chaudary!), supporting a coalition of organizations in the Arab, Middle Eastern, Muslim, Sikh, and South Asian (AMEMSA) communities to push back against the onslaught of anti-Muslim rhetoric being spewed. What better day than #internationalwomensday to celebrate one of my career moments that I'm proudest of-amplifying the voices of Muslim women during the 2016 election cycle by focusing on their contributions (new on the Hattaway Communications blog):
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